Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!
When addressing specialist subjects, many business writers can slip into the jargon of their trade.
If you’re looking to get your site picked up by the major search engines, then your copy needs to help attract their attention. The process of creating your content with the search engines in mind is called SEO copywriting.
When you first sit down to write an article, it can be a daunting task. Here are Write My Site’s top tips for writing an article that grabs attention.
Make a list – Bullet point all the ideas you would ideally like to cover in your article. Do they fit together as a set?
Great websites are those which reflect the personalities of the people and business they represent. They don’t rely solely on facts and figures to get their point across, but dabble in emotion and anecdote. Such web content works because it creates a story for your business, reaching out to customers on a very human level and catching their interest.