Finding the key to keywords

Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!

Let your web content tell a story

Great websites are those which reflect the personalities of the people and business they represent. They don’t rely solely on facts and figures to get their point across, but dabble in emotion and anecdote. Such web content works because it creates a story for your business, reaching out to customers on a very human level and catching their interest.