For optimum website content, you need to achieve a very fine balance between copy and images. This is especially important as web content must be as concise as possible and the temptation to replace words with images can be remarkably strong.
It can be argued that of your e-marketing armoury, newsletters have to work hardest. Potential clients will actively seek out your website or your blog, but the newsletter goes to them. It pops up in their personal inbox and has to compete with hundreds of other emails for attention.
When it comes to writing an article for web publication, structure is king. It allows you to outline your key ideas and creates an obvious path for the reader to follow you down as you expand upon your introduction. Follow our bulletpoint guide for succinct, effective article writing.
Sending out a regular e-newsletter is a highly effective way of targeting customers to encourage both repeat and new business. Once you’ve had a template designed, you can send out as many branded newsletters as you like to hundreds or even thousands of recipients – at very little cost.
The internet has now become one of the first ports of call for customers looking to learn more about a business. Therefore, as with any good marketing material, your website copy should make a strong first impression and be aimed at driving enquiries and sales.