From thought leadership to Buzzfeed’s ‘TastyOneTop’ – content marketing trends

From thought leadership to Buzzfeed’s ‘TastyOneTop’ – content marketing trends

Thought leadership is the key to B2B’s heart 63% of B2B decision-makers believe thought leadership is the best way to gauge the quality of service a supplier can deliver, according to an insightful study from Edelman. And, thought leadership really does convert into leads. 48% of c-suite execs have awarded business as a direct result of thought leadership…

From converting leads to The Beano – content marketing trends

From converting leads to The Beano – content marketing trends

Converting leads with content marketing Two pretty damning stats about converting leads have entered the content marketing zeitgeist in recent months:  96% of website visitors aren’t ready to buy 79% of marketing leads never convert into sales This suggests visitors need a little more convincing than they’re currently offered. These stats are also good examples…

From B2B content to Google’s news feed – content marketing trends

From B2B content to Google’s news feed – content marketing trends

B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor.  That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…