From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

Content marketing team structure doesn’t dictate success According to a new study from Skyword, there’s no real association between content marketing team structure and end results. This is great news for solopreneurs and SMEs who lack the financial clout to invest like the big dogs. As long as you’re smart about content marketing, you can…

From generational marketing to negative content – content marketing trends

From generational marketing to negative content – content marketing trends

Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach.  Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…

From content marketing for travel brands to Brexit – content marketing trends

From content marketing for travel brands to Brexit – content marketing trends

Content marketing for travel brands is changing  Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands.  According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices.  This figure is growing 15% year-on-year, and has led to a 39% increase…

From GDPR and content marketing to Trump’s Twitter troubles – content marketing trends

From GDPR and content marketing to Trump’s Twitter troubles – content marketing trends

GDPR and content marketing: How you can prepare  There’s been a lot of talk about the General Data Protection Regulation (GDPR) and content marketing recently.  The regulation – which governs how brands are authorised to collect, use and share EU citizens’ data – has been a spectre looming on the horizon since it was adopted in April 2016.  The reality is…