From blog writing time to Google’s war on misrepresentative content: content marketing trends

From blog writing time to Google’s war on misrepresentative content: content marketing trends

Average blog writing time increases by 26% Content marketers’ average blog writing time has risen by 26% since 2015, according to a new study from Orbit Media.  But, we’re not just sat twiddling our thumbs; this stat alludes to an important development in content marketing methodology. Generating high-quality, compelling content is becoming more labour-intensive in…

From Google Trends US election prediction to editorial mission statements: content marketing trends

From Google Trends US election prediction to editorial mission statements: content marketing trends

US election 2016: how Google Trends beat the pollsters Free Google Trends software is more effective at predicting election results than the multi billion-pound polling industry. The US election didn’t introduce this concept. We’ve seen it all before with Brexit. However, it did provide the strongest evidence yet that the era of the pollsters has come to…

From content personalisation to the ‘Word of the Year’: content marketing trends

From content personalisation to the ‘Word of the Year’: content marketing trends

Copywriters are still some way off nailing content personalisation Evidence that suggests content personalisation should be at the heart of every copywriter’s strategy is mounting quickly. But, how successful do content marketers feel they’ve been in achieving this? If the stats are to be believed, content marketers have a long way to go — and…

From Google’s click-to-message to email marketing turn offs: content marketing trends

From Google’s click-to-message to email marketing turn offs: content marketing trends

What will Google’s click-to-message feature mean for ‘spontaneous’ content? Google will introduce a new click-to-message function for ads within the next couple of weeks. This move is set to shake things up for content marketers.  Brands will have the opportunity to sign up for a click-to-message extension. This will provide customers with a fast, intuitive and flexible means…