From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

Google Penguin 4.0 will reward great content instantly Google’s latest algorithm update, Penguin, is set to make digital content production fairer. Penguin 4.0 doubles down on black hat SEO and gives rewards to high-quality articles as soon as the page has been crawled and indexed. Last week, the search leviathan released this new incarnation of Penguin; an…

Content marketing trends special edition: HubSpot’s state of inbound report

Content marketing trends special edition: HubSpot’s state of inbound report

Welcome back for the latest edition of Content Marketing Trends! This week, we thought we’d try something a little bit different. In honour of the publication of the eighth annual instalment of HubSpot’s influential ‘State of Inbound’ report, we’ve compiled the most compelling findings for content marketers into a single, digestible resource. HubSpot’s unique research…

From mobile content to moment marketing: content marketing trends

From mobile content to moment marketing: content marketing trends

Mobile content’s place in the sales funnel becomes clearer Mobile marketing is evolving. Through this growth, there is now a greater understanding of how mobile content should be orientated. Consequently, we can now take advantage of the sales funnel model when writing content. According to Moz’s ‘E-commerce Benchmarks 2016’ study, mobile is responsible for driving 42%…