From content marketing for Christmas to consumers’ love of Google – content marketing trends

From content marketing for Christmas to consumers’ love of Google – content marketing trends

Content marketing for Christmas is more important than ever Two influential studies indicate that content marketing for Christmas will be more critical in 2017 than ever before. Deloitte surveyed over 5,000 consumers to compile its 2017 Holiday Retail Survey. Meanwhile, BigCommerce spoke to representatives from over 1,000 companies (mainly B2C retailers) to find out how…

From tangential content to bad personalisation – content marketing trends

From tangential content to bad personalisation – content marketing trends

Tangential content is the way to go (especially if your industry’s ‘boring’) Tangential content can be much more effective than product/brand-specific content, especially if your industry is a bit of a snooze-fest. That’s the headline conclusion from Fractl’s latest batch of research. Marketing campaigns that use tangential content – topics that fall outside a brand’s…

From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

Santander uses data-driven approach to attract Millennials 69% of marketers anticipate stepping-up their use of a data-driven approach to marketing over the next three years. So, it’s no surprise that big brands like Santander are leading the charge and using it to attract the younger generation. Last November, the bank launched its Prosper and Thrive website to target millennials. This…

From building audiences with content marketing to ‘The World Cup of Books’ – content marketing trends

From building audiences with content marketing to ‘The World Cup of Books’ – content marketing trends

Top B2B performers focus on building audiences with content marketing  Building audiences with content marketing is the hot topic in the new ‘B2B Content Marketing 2018: Benchmarks, Budgets and Trends — North America’ report.  Yes, it’s that time of year again… Content Marketing Institute (CMI) and MarketingProfs have teamed up once more. This is so they can bring you…