Content, SEO and social media news: weekly round up – 21/09/2012

Social media mockery for Waitrose Earlier this week, supermarket chain Waitrose posted a seemingly innocent question to users on their Twitter account, asking followers to complete the sentence “I shop at Waitrose because…” and use the hashtag #waitrosereasons, to highlight the reasons why people chose their brand. The situation quickly turned sour when posters began mocking…