From About Us page content to museum Twitter spats – content marketing trends

From About Us page content to museum Twitter spats – content marketing trends

How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings.  Their overall conclusion was that brands should stop treating About Us pages as stagnant repositories for basic company information. Instead, content marketers should…

From content marketing for small businesses, to popular ‘How to’s – content marketing trends

From content marketing for small businesses, to popular ‘How to’s – content marketing trends

Content marketing for small businesses? We need to talk!  Content marketing for small businesses isn’t easy.  Chances are you’re working on a shoestring budget, to tight deadlines, so every decision you make is limited by your scope for producing new content. But, according to new research from G2 Crowd, it sounds like many bosses aren’t…

From research reports to the solar eclipse – content marketing trends

From research reports to the solar eclipse – content marketing trends

Research reports top the charts for scoring high-quality leads A new study from Ascend2 cites research reports as the type of content that generates leads with the highest customer conversion rates. Allocating a content marketing budget has always been tricky. Do you opt for a blogging strategy, email marketing initiative, or social media campaign? In recent times,…