From product launches to ‘SEO: The Movie’ – content marketing trends

From product launches to ‘SEO: The Movie’ – content marketing trends

Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses.  Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what type of content to use to promote product launches is…

From voice search to Google’s massive whoopsie – content marketing trends

From voice search to Google’s massive whoopsie – content marketing trends

Digital marketers just aren’t prepared for voice search Voice search continues to grow in popularity. At the last count, this technique accounted for 20% of all Internet searches on mobile platforms.  But, this brand new research from BrightEdge suggests digital marketers are yet to get the memo. The survey – which sampled 252 digital marketers – found that 31%…

From marketing to women to construction copywriting – content marketing trends

From marketing to women to construction copywriting – content marketing trends

Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required.  The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…

From reactive storytelling to “strong and stable” – content marketing trends

From reactive storytelling to “strong and stable” – content marketing trends

Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news event. This technique lets you ride the crest of a…

From marketing content to Google ads – content marketing trends

From marketing content to Google ads – content marketing trends

‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s the headline conclusion from Gartner’s ‘Market Guide for Content Marketing…