From success metrics to Facebook’s cheeky chatbot: content marketing trends

From success metrics to Facebook’s cheeky chatbot: content marketing trends

Publisher success metrics hold a lesson for content marketers Success metrics for publishers aren’t quite in line with those of content marketing, according to new research from Parse.ly. But, with Google demanding more in terms of reader value and brands evolving into content publishing houses, this report offers a glimpse into the future for content…

From word-of-mouth marketing to Google’s next CEO: content marketing trends

From word-of-mouth marketing to Google’s next CEO: content marketing trends

Content is crucial for word-of-mouth marketing Word-of-mouth marketing (WOMM) – personally recommending a brand, product or service to a friend or family member – makes consumers 90% more likely to buy from a company, according to new research from Invesp. WOMM doesn’t just happen, though. Original, compelling, entertaining and authoritative content is key to getting…

From Google Ranking Factors to Superbowl ads: content marketing trends

From Google Ranking Factors to Superbowl ads: content marketing trends

The most important Google Ranking Factors? Relevant content is top! Understanding the Google Ranking Factors is integral to making sure your marketing efforts get the recognition they deserve.  Aleh Barysevich used his latest Search Engine Journal column to put these factors in order, based on the latest research from SearchMetrics, Backlinko, and SEO PowerSuite. Perhaps…

From CX to print content: content marketing trends

From CX to print content: content marketing trends

B2B brands must make customer experience (CX) the centrepiece of content strategy 80% of B2B customers cite customer experience (CX) as the biggest influence on purchasing decisions.  89% of companies are now actively engaging in CX. It might be time to think again about your stake in this process; how you can create not just…