From research content and original data to Trump’s language choices: content marketing trends

From research content and original data to Trump’s language choices: content marketing trends

Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand spanking new report from Clutch. 18% of content marketers highlighted research content and original data as the content that performs best for their company. Blowing…

From content relevance to lead generation: content marketing trends

From content relevance to lead generation: content marketing trends

Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content contained the focus keyword in the title, down from 75%…

From blog sharing to the perils of over-personalisation: content marketing trends

From blog sharing to the perils of over-personalisation: content marketing trends

800% spike in posts puts premium on blog sharing Blog sharing is an integral part of content marketing. Recently, content marketer’s biggest worry has been how many posts their publishing. However, this means that a worrying trend in blog sharing rates has been overlooked. The average number of blogs published by brands each month has…