Content Marketing

What is content marketing?Content marketing Seth Godin

People think content marketing is complicated. It isn’t.

Your organisation is sitting on a gold mine of highly valuable expertise. Content marketing is about reaching out to your prospects by sharing what you know, and helping them solve their problems.

Content marketing is:

  • Creating content that answers questions
  • Getting online and helping people

Content marketing is not:

  • Advertising your products and services all over the Internet
  • Sharing the latest Internet memes on Facebook

When you share what you know, you make people’s lives better: and you make them want a relationship with your business. You also give you website its best possible chance of appearing high up in the Google search results for relevant keywords. Why? Because Google wants to rank popular content. If your content is helpful, if people read it, learn from it and share it with their friends, then you will be rewarded for that.

What Google said about great content

“Make sure you make a great site, that users love, that they’ll want to tell their friends about, bookmark, come back to, visit over and over again; all the things that make a site compelling. If that’s your goal, we’re aligned with that goal, and therefore as long as you’re working hard for users we’re working hard to show your high quality content to users as well.”

- Matt Cutts, Head of Webspam, Google

What’s the right kind of content for my business?

There are many different kinds of content you could produce, from your static web pages, through to blogs, SEO articles and social media marketing.

Say hello@writemysite.co.uk or call us on 020 8819 9535 for an initial discussion about what sort of content will generate relevant traffic for your website.