What is content marketing?
Sharing this on Facebook is not content marketing
People think content marketing is complicated. It isn’t.
Your organisation is sitting on a gold mine of highly valuable expertise. Content marketing is about reaching out to your prospects by sharing what you know, and helping them solve their problems.
Content marketing is:
- Getting online and helping people
- Having real conversations
Content marketing is not:
- Advertising your products and services all over the Internet
- Sharing the latest Internet memes on Facebook
When you share what you know, you make people’s lives better: and you make them want a relationship with your brand.
What’s the right kind of content marketing for my brand?
Content marketing can take many forms, from the content on your website, through to blogs, SEO articles, social media marketing, infographics and even video.
It’s rarely wise to try to do everything straightaway, especially if your content marketing strategy is still early stage. That’s why we don’t offer flashy content marketing packages offering ‘5 social networks plus a blog for £X per month’. We work in a much more logical and targeted way: by identifying where your audience is located and then crafting the right sort of content to engage them.
Say hello@writemysite.co.uk or call us on 020 8819 9535 for an initial discussion about how your brand can get results with content marketing.
