Content Marketing

What is content marketing?

Cat meme

Sharing this on Facebook is not content marketing

People think content marketing is complicated. It isn’t.

Your organisation is sitting on a gold mine of highly valuable expertise. Content marketing is about reaching out to your prospects by sharing what you know, and helping them solve their problems.

Content marketing is:

  • Getting online and helping people
  • Having real conversations

Content marketing is not:

  • Advertising your products and services all over the Internet
  • Sharing the latest Internet memes on Facebook

When you share what you know, you make people’s lives better: and you make them want a relationship with your brand.

What’s the right kind of content marketing for my brand?

Content marketing can take many forms, from the content on your website, through to blogs, SEO articles, social media marketing, infographics and even video.

Say or call us on 020 8819 9535 for an initial discussion about how your brand can get results with content marketing.