Content, SEO and social media news: weekly round-up

Viral vs. organic – who is viewing your Facebook posts?

Facebook has launched a new feature that allows administrators of particular groups or fan pages to see how many people have viewed their posts. Crucially, the new addition also allows the user to see how many of these views were generated organically (in Facebook’s words, “the number of unique people, fan or non-fans who saw this post in their news feed, ticker or on your Page”) and how many were generated virally (“the number of unique people who saw this post from a story published by a friend”). This tool will prove handy not just for seeing how popular your blogs, pictures etc., but also for learning how far the reach of your page truly extends.

 Google: there are no SEO shortcuts

Matt Cutts, head of Google’s Webspam team, has confirmed that there’s no easy way to achieve a high search engine ranking. In an interview with Stone Temple Consulting, Cutts commented: “The main this is that people should avoid looking for shortcuts. In competitive market areas, there has always been a need to figure out how to differentiate yourself, and nothing has changed today”. He went on to advise businesses to “think about how [they] can create compelling content or a compelling experience for users”.

 Norwegian blogger jailed for online threats

Just a few months ago, we covered the story of John Kerlen, a political blogger who got into serious trouble when some of his controversial tweets offended local councilors – resulting in a court case and subsequent community service. Now, an extremist blogger from Norway has met an even worse fate, and has actually been jailed for his posts. Eivind Berge, 34, posted anti-feminist content and alleged threats online, and had been jailed for two weeks for doing so. We’re all for blogging, but once again advice writers to keep their content informative and engaging, rather than offensive!