Content, SEO and social media news: weekly round-up

Facebook trials sponsored news feed posts

Facebook is testing a new marketing system which will allow marketers to promote content in user’s personal news feeds – even if they have not ‘liked’ or become ‘fans’ of the product or service’s page. Spokeswoman Annie Ta confirmed that the trial was in its very early stages – ‘This is a small test and we’re constantly gathering feedback from people on how to improve our ad experience’, she wrote in a recent email. However, if the trial is successful and the adverts are rolled out, Facebook could have some disgruntled customers – 58% of consumers already think that social media marketing is invasive.

Twitter founders launch new websites

Twitter co-founders Biz Stone and Ev Williams have developed and launched two new social media platforms – Medium and Branch – which can both be used by signing in with an existing Twitter accounts. Medium is focused around ‘collections’ of photography or writing, displayed in a grid format to be voted on by other users. Branch, on the other hand, allows users to have more detailed conversations with their contemporaries by a creating a new ‘branch’ on a particular subject matter. Head of Product Josh Miller described Branch a home for online dialogues, established “by combining the intimacy of a dinner table conversation with the power of the internet”.

Crackdown on judiciary blogging

Lord Justice Goldring, the Senior Presiding Judge, has ruled that judges are no longer allowed to express their personal opinions on controversial matters in online forums – affecting their capacity to publicly contribute to a blog. Goldring wrote, in an official piece of guidance, that “Blogging by members of the judiciary is not prohibited. However, officer holders who blog (or post comments on other people’s blogs) must not identify themselves as a member of the judiciary”.  The aim is to assure the public of the impartiality of legal officials, but many members of the sector are angry at the decision – with one magistrate recently resigning after being told to stop making comments on her website. What do you think – should your job affect your right to blog? Leave us a comment or tweet us @writemysite and let us know!