Content, SEO and social media news: weekly round-up

Cutts confirms Google Penguin update

Matt Cutts, Google’s Head of Webspam, recently confirmed that SEO experts should anticipate a new update to the Google Penguin algorithm in the coming months. He suggested that the impact of the update will be “jolting”, saying, “we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals and as a result have more noticeable impact.” No specific details of what the update will entail have been released yet, but in light of its previous incarnations, the new Penguin is likely to be targeted towards penalising negative SEO tactics.

Marks and Spencer boost e-commerce efforts           

One of the UK’s best-established retailers, Marks and Spencer, has bolstered its e-commerce efforts by free installing Wi-Fi in every one of its stores. As part of the upgrade, sales assistants will be equipped with iPads, to enable to them to access e-commerce content on the spot and help their customer more efficiently. Marks and Spencer is one of many retailers taking steps to integrate their online and in store offerings.

Twitter and Facebook target their ads

Social media platforms Twitter and Facebook have launched new advertising systems which allow marketers to tailor their ads to user interests – interestingly announcing the changes within a few days of each other. Although some users may be please that their ads will be of a higher relevance, others have raised concerns about privacy. Facebook has assured its members that “privacy was very top of mind when we designed this…the advertiser does not give any of its user data to Facebook”.