Content, SEO and social media news: weekly round up

63% of popular websites are compliant with cookie law 

You may remember that we blogged some time ago about the new ICO cookie law update, a privacy law which required websites to notify users about the cookies they used, or face a fine. However, new figures from TRUSTe have shown that only 63% of the UK’s most popular sites have made obvious steps towards cookie law compliance. The figure, based on a sample of 231 of the country’s most frequently visited pages, also highlighted the variation in levels of compliance – 12% of sites had made their cookie controls prominent, whereas 51% had created much more minimal notices, with a lesser degree of cookie flexibility.

Brandwatch release annual customer services index

Brandwatch’s latest customer services index has highlighted how important social media can be to the overall e-commerce experience. John Lewis came top of the survey for the second year running – primarily thanks to their frequent and responsive presence on Twitter, where they reply 32% quicker than other brands, and similarly good response rate on Facebook, where they answer a third of all posts. The results of their hard work are evident in their reputation with customers – 64% of all of their mentions from consumers were positive, which puts them 47 percentage points above the average.

Couple say “I do” on iPad

A Turkish couple have exchanged their wedding vows through social network Twitter on their iPads. Cengizhan Celik, a social media editor for ensonhaber.com, and his bride Candan Danik tied the knot by tweeting the word “Evet” (meaning “yes”) through their tablets after officiant Mustafa Kara posted a tweet prompting them to say “I do”. Despite their clear dedication to the social media lifestyle, the couple later confirmed their vows in the traditional way, by signing a formal marriage certificate.