90% of SME’s are using social media for business
A new survey from Manta, an online forum for small businesses, showed that 90% of SMEs are investing time and effort into promoting their company on social media platforms. 78% of small business owners went as far as to suggest that using social networking sites was just as important as face to face networking – if not more so. Pamela Springer, Manta’s Chief Executive, commented, “Small businesses understand they need to go where their audience is…Participating, networking and being found online is extremely important today in growing their business.”
E-commerce growth strong in China
New reports have shown that e-commerce growth in China is amongst the strongest in the world, and is set to continue rising over the coming months, with a new forecast from Forrester Research estimating that e-commerce sales in China will increase more than 20% annually, and reach $356.1 billion dollars by 2016. Confidence is rife amongst the retailers too – Alibaba Group, China’s largest e-commerce company, recently said that they expected to sell merchandise more than Amazon and eBay combined in 2012.
Twitter allows retailers to geo-target ads
Micro-blogging giant Twitter has launched a new service that allows marketers to target their promoted tweets on a geographical basis. The facility is initially only available to UK businesses, but is expected to be rolled out in Japan and the US over the next few weeks, following trials in July. Twitter summarised the service in a blog post, claiming “You will reach the users you’re seeking more easily, in real time, and users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps.”