Predictions for 2013’s content marketing landscape
It’s a new year, a new start and, for many businesses, a chance to reshape their content marketing strategy, so it’s unsurprising that the January news pages are full of predictions for the content landscape in 2013. Christina Zila of Search Engine Watch is predicting a focus on long, in-depth articles with a focus on quality content, whilst Joe Pulizzi of Business2Community is championing great headlines and a multi-channel strategy. Shafqat Islam from Mashable says content marketers will have to “either go big or go home”, promoting a comprehensive, “always on” approach. No one can truly tell what the future holds, but make sure you keep your eyes peeled next week for the Write My Site take on the 2013 content landscape!
Boxing Day is the busiest day ever for UK e-commerce
The fun and frolics of Christmas may seem like a distant memory now, but there’s no excuse for ignoring the impressive e-commerce statistics that have come out of the festive shopping season. Figures from Experian Hitwise have shown that Christmas 2012 was the busiest ever e-commerce period for online stores, and the Boxing Day sales made 26th the biggest UK e-commerce day of all time. On this day, consumers spent 14m hours online, and made a staggering 113m visits to online retail sites, with one in every 125 search terms including the word ‘sale’ or ‘sales’. Whilst these figures may reflect the Christmas rush (and the UK’s love of a bargain!), they also highlight the fact that online shopping is an ever increasing medium, and demonstrate the need for properly optimised e-commerce websites and quality content across all platforms, at all times of the year.
Social media influences UK online shoppers
A new infographic from imrg and eDigital Research has looked into “the developing social media trends in recent years” and found that consumers are increasingly allowing social media to influence their buying habits. 11% of consumers have said that a social media site has encouraged them to make a purchase, with 45% of this group taking their recommendation from a friend and 34% from an advert. 10% of consumers have also contacted a brand through their social media site for customer service, with an impressive 80% happy with the response time and the information that they received. Retailers should therefore be putting a significant amount of effort into their social media efforts as public acceptance of their presence increases.