Content, SEO and social media news: weekly round up – 28/03/2013

Buzzfeed comes to Britain

Fast moving blog site Buzzfeed has officially arrived in the UK, bringing with it its trademark sarcastic humour, list based articles and pictures featuring an array of pure comedy gold. Whilst the launch is relatively low key – “We’re starting very small here,” Buzzfeed editorial director Scott Lamb explained – the site is bound to find popularity thanks to its range of engaging content, which spans everything from 1000 word editorials and cutting edge news to pictures of cats pulling silly faces. “A lot of people now know BuzzFeed as the incarnation that we’re in now in the States but it took us a while to get there. We’re kind of going back to our roots in coming the UK. We’re looking at this as a fun experiment,” Lamb concluded.

Yahoo! snaps up news app created by 17 year old

17 year old Nick D’Alosio has found himself a few million pounds richer after Yahoo! decided to purchase his news app Summly earlier this week. The app, which was created by Nick when he was just 15, collates news articles from various sources and turns them into 400 character summaries for mobile users, and whilst exact numbers of the exchange remain undisclosed, Yahoo! clearly saw multi-million pound potential in the system. However, despite his windfall, Nick won’t be resting on his laurels – part of the deal is that he stays on at Yahoo! as an employee. Nick would like to recreate his success in other areas: “Longer term this whole journey has given me an appetite for starting companies, so I’d love to do it again,” he told Sky News.

Big bloggers to be affected by changes to press controls

Small blogs and not-for-profit publishers will be exempt from the upcoming changes in press regulations which were discussed in the House of Lords on Monday, the Financial Times has revealed. However, blogs with a higher profile and other online publishers should be aware of the potential changes – although details are yet to be confirmed, the new regulations could cover “any website that generates news material and has an editorial structure”. Political parties are split over the final decision – Labour wishes to include an amendment for small blogs, and Conservative peer Lord Lucas has said it would be unfair if “bloggers get blasted for super damages” – but either way bloggers likely to be affected by the new regulations will need to read the guidelines carefully when a conclusion is reached.