39% of marketing budgets attributed to custom content
A recent survey from the Custom Content Council has shown that when it comes to marketing priorities, custom content is at the top of the list – with 39% of total marketing budgets being attributed to the creation of this type of content. The most sought after varieties of custom content were shown to be social media and video content, which marketers are now using to complement their existing blogs, web copy and email marketing approaches.
Facebook makes the Fortune 500
The social media savvy members of society have known it for years, but Facebook was officially announced as one of the world’s most powerful companies this week, with its entry onto this year’s Fortune 500 list. Despite its iconic status, Facebook has never been included on the list before because the criteria is solely based on revenue – and Facebook only went public in March 2012. However, its inclusion this year means that CEO Mark Zuckerberg is now the youngest executive on the entire list.
Overseas boom predicted for UK e-tailers
New research from OC&C Strategy Consultants has suggested that e-commerce for UK retailers is on the rise – thanks to sales from international markets. The study predicts that international growth from online sales will outpace domestic growth, and will make up 40% of online sales as soon as 2020. The data, which is based on analysis of Google search statistics from 500 of the UK’s most well-known and interesting retailers, says that North America will continue to be the biggest regional market, but sales in Western Europe are also expected to increase from £1.5 billion in 2012 to £9.8 billion in 2020.