Content, SEO and social media news: weekly round up – 24/05/2013

Google rolls out Penguin 2.0

The newest incarnation of Google’s Penguin algorithm update was released on 22nd May. In an official statement, Matt Cutts, Google’s head of webspam, said that “about 2.3% of English-US queries are affected to the degree that a regular user might notice” – and although the scope of Penguin varies by language, we do know that the update will be a more targeted, in depth attack on black hat SEO tactics. Want to know if your website is likely to be affected? Check out our newest blog, Penguin 2.0 – What you need to know.

Facebook’s users turned off by irrelevant social media marketing

YouGov’s Social Media Journey report has revealed that more and more consumers are abandoning their Facebook accounts, with a 9% drop in usage since April 2012 – and 23% of quitters say they left because they were “fed up with social marketing promotions.” Just one in 20 users have actually clicked on a Facebook ad that has been presented to them, and 10% say that the messages they see aren’t relevant to them. YouGov research director James McCoy commented: “This report shows that reaching potential customers through social media is rather different from doing so through traditional media channels. The proportion of Facebook users who are tuning out brands marketing efforts clearly indicates that a savvier approach is needed.”

Guardian launches global web content channel

Guardian.co.uk will soon become guardian.com, a new global homepage streamlining all of the newspapers online content for national and international readers to access and engage with. “Every month, our online content is accessed from almost every country around the globe,” Tanya Cordrey, chief digital officer at Guardian News and Media, explained. “UK users now represent just a third of our total audience. This may be a small URL change, but it marks a big step for the Guardian and reflects our evolution from a national print newspaper to a leading global news and media brand.” The site is one of the most popular sources for news on the web, and over the past five years has seen its monthly digital readership grow from 20 million to more than 80 million.