60% of consumers enjoy reading relevant content from brands
A new infographic from Demand Metric has highlighted a number of useful content marketing statistics from both a marketer and consumer perspective. The infographic, entitled ‘A Guide to Content Marketing Genius’, also revealed that on average, marketers spend more than 25% of their budgets on content, and 78% of CMOs see custom content as the future of marketing. However, the graphic also points out that it’s not just marketers who are seeing the benefits – 60% of consumers enjoy reading relevant content from brands, and 82% feel more positive about a company after reading custom content that they’ve produced.
Social media provides outlet for recipients of poor service
According to research from NewVoiceMedia, as many as 31% of consumers will post negative comments or feedback online after experiencing poor customer service from a brand – across social media networks and beyond. The survey, which took into account responses from more than 2,000 UK adults, showed that 7% of respondents even consider posting on Facebook to be the most effective way of resolving their issue. The statistics are a clear sign to companies about the important of social media maintenance – one negative comment can quickly be turned into a positive experience with proper management.
Government asks search companies to deal with harmful web content
Maria Miller, the secretary of state for culture, media and sport, has invited big name internet companies involved in search to a summit, with the aim of tackling the issue of ‘harmful’ content. Her intention is for the firms, including Google, Microsoft, Yahoo and Facebook, to state the steps that they currently take to avoid returning this kind of content in search results, and any potential improvements they can make. “It is clear that dangerous, highly offensive, unlawful and illegal material is available through basic search functions, and I do believe that many popular search engines, websites and ISPs could do more to prevent the dissemination of such material,” Miller explained.