Content marketing budgets set to rise
Approximately 64% of UK based content marketers expect to increase their budgets for 2014, according to a joint survey from the Content Marketing Institute and the Direct Marketing Association. However, despite the monetary optimism, they also reported apprehension about particular challenged – namely the production of enough content (a concern held by 57% of respondents), making sure the content is engaging (49%), and maintaining a variety of content (39%).
Importance of UK digital firms underestimated
A new report has argued that the Government has underestimated the importance of digital firms to the UK economy. Conventional measurements estimate there are 167,000 such firms actively operating in the UK; however the National Institute for Economic and Social Research (NIESR) study puts this figure at almost 270,000. The study also claims that revenue generated by digital firms is growing 25% faster than that of traditional firms. Max Nathan, senior research fellow at NIESR, commented: “The old image of tech businesses as start-ups that make no money is out of date: using big data we show a broad array of active businesses selling digital products and services.”
24% of marketing budgets spent on paid search
The UK Search Engine Marketing Benchmark Report 2013 has revealed that paid search now accounts for 24% of the average business’ total marketing budget. SEO and social media command 18% and 11% respectively. However, 55% of survey participants said they specifically intended to increase their PPC budgets over the next year.