Website Words: proposed copywriting course

copywriting

At present all of our SEO training takes place on a private basis, but we are putting together a public copywriting course as well. Please let us know your feedback!

Event Concept

Course name: Website Words – Copywriting Course

Date: TBC

Cost: £295 – includes handouts, lunch & refreshments and post-workshop email support

Capacity: Up to 15 delegates

Copywriting Course Description:

Choosing the right words for your website is just as important as choosing the right design. You need words that communicate the benefits of your product or service in the customer’s language. Plus, when you’re writing for the web, you need words that appeal to the search engines.

“Website Words” is a one-day interactive copywriting course, designed to give you a thorough overview of what you need to do in order to write engaging, optimised web copy.

By the end of the course, you will know:

  • How to write SEO content
  • Where to find your keywords and how to select the best ones
  • How to structure the text on your website to achieve maximum enquiries and sales from your visitors
  • Why customers treat websites differently to other forms of media
  • Essential “do’s” and “don’ts” of website copywriting

Learn how to create text for your website that simultaneously appeals to your customers and to the search engines. This copywriting course will give you hands-on, practical techniques that you can put into action straightaway on your own website.

Your trainer

We are pleased to introduce your trainer Heidi Williamson, a highly experienced website copywriter and trainer. For the last seven years, Heidi has been responsible for training the copywriting team at Virgin Money.

Heidi has written and edited web copy for many of the Virgin brands (Virgin Atlantic, Virgin Mobile, Virgin Holidays, Virgin Wines, Virgin Megastores, Virgin Vie, and Virgin Experiences), as well as other big brands such as HSBC and Prudential.

Get in touch

If you’d like to receive details of this course when it’s up and running simply send your details to [email protected] If you have feedback on the proposed course contents, please post a comment!


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