Blogs. They’re quickly becoming the be-all and end-all of a website, and it’s not hard to see why.
B2B marketers that use blogs get 67% more leads than those who do not (HubSpot).
However, most marketers would agree that publishing a regular stream of high quality blog posts is super-challenging – they just don’t have the time.
That’s where we swoop in to save the day!
When you sign up to one of our blog packages, you don’t need to worry about keeping your blog up-to-date. We’ll do that for you.
Think of us as your in-house blogging team, here to free up your time so you can get on with your (many) other marketing activities.
“Between three of us on LinkedIn, we got over a 1000 views on last week blog. About 20 likes and 3 comments. This resulted in about 260 pulls to the website.”
Simon Sixsmith, CEO at Tom Adams Associates
We’ve been providing blog packages to clients for over a decade now, and we can sum up in one word how we keep the quality of our work consistently high. That word is ‘process’. OK, it’s not the most exciting word, but it helps generate some pretty awesome content. Take a look:
The brief: Rule number one at Write My Site is to get a fantastically detailed brief on the first go. There’s a handy questionnaire to get you started, then we’ll follow up with an in-depth discussion to make sure we’ve got all the bases covered.
The ideas: From your brief, we’ll have a good idea of the areas you want to address in your blog package. We’ll conduct research into your industry and competitors to come up with a bespoke selection of ideas and send them to you for confirmation.
The draft: Once you’ve given us a big ‘YES!’ we’ll get to work. A writer who specialises in your field will be assigned to your account. They’ll carefully craft your blogs in line with your company message, tone and brand.
The edit: Before the first draft gets to you, we edit it in-house. This makes sure the piece is in tip-top condition. We check for SEO, readability and our trademark Write My Site sparkle!
The proof: Another set of eyes never hurts, so we have expert proofreaders on-hand to check for spelling and grammar slip-ups.
The delivery: We send it to you! If we could wrap it up in a bow we would, but you may just have to settle for e-mail. This is your chance to review the piece and suggest any changes. Don’t worry – we offer unlimited amendments because we want to get it right!
The upload: If you want, we’ll upload your blog to your CMS for you – it’s just one less thing for you to do! We’ll make sure that it looks pretty, and we’ll even chuck in a complimentary image (of your choice) to add some more energy to the piece.
The blast: We offer a social media ‘blast’ on up to four channels, after we’ve uploaded the piece. Just pop over your logins and we’ll do the rest.
The final check: Just to make sure nothing’s been forgotten, our editor will check the copy in situ to make sure it’s the best it can be!
We understand that no two blogs are the same, so our blog packages are totally flexible. If you don’t want us to upload your blog for you that’s fine; if you want to be hand-ons in generating ideas that’s fine too! We’re just here to make your life easier and your blogs better.
So what’s the end result?
By the time our work is done, you’ll have:
- High-quality engaging blog content
- A substantial resource of educational blogs
- More traffic to your blog pages
- A selection of SEO content that will help your website rank organically
- More time to focus on other areas of your marketing strategy
“Just a quick note to say thank you for your work with us this year. It’s great to know that the blog is taken care of in the background.”
Seb Villien, E-commerce Manager at Kaleidoscope