Email newsletters to keep leads warm.
It’s true what they say, ‘The money is in the list’, and there’s really no point investing in online marketing and lead generation if you don’t use the data you collect. If you have a stagnant list of email contacts, you could be missing out on one of the most effective ways to nurture your leads and secure repeat business from your customers.
A regular email newsletter is a non-intrusive way to keep your brand in your recipients minds. It’s also highly effective and represents exceptional value for money.
According to Experian, the average business email delivers over 40 times return on investment.
That said, the average person now gets 105 emails in their inbox every day, and the number of emails that never get opened at all has grown exponentially: 300 times more than four years ago!
More than ever, your email newsletter needs to stand out to make an impact.
Effective copywriting really is crucial for email marketing in today’s crowded inboxes – your subject line has to make the recipient want to open your enewsletter, and the copy within needs to be sufficiently interesting to make them want to keep reading.
Email newsletter copywriting from Write My Site
When you appoint Write My Site to create your email newsletters, you can expect them to be:
Your emails need sharp subject copy that will make it stand out amongst the hundreds of competing emails in the recipient’s inbox.
Our copywriters know that in order to stop recipients unsubscribing from your list, you need to send them enewsletters with substance and genuine insight.
- Suited to A/B testing
Do you want to test out different versions of your email newsletter? We can create versions of your enewsletters that test variables such as subject lines, ‘from’ names, delivery times and layout.