How-to Guides

How-to guides that educate your audience.

‘How-to’ guides and white papers can be an incredibly powerful way to demonstrate your expertise to prospects, build your email list, generate PR and cement your brand as an industry thought-leader.

A survey by Forbes found that 63% of decision makers use white papers to evaluate prospective products and services.

High quality guides can:

  • Provide a way to start a conversation with prospects by educating them.
  • Position you as a credible expert in your field.
  • Attract the attention of journalists and publications in your industry.
  • Generate high quality leads and sales.

See our blog piece about how to write a really useful how-to guide

Despite the numerous benefits of ‘how-to’ guides and white papers, however, they are time-consuming to research, write and distribute.

‘How-to’ guide copywriting from Write My Site

When you appoint Write My Site to create your guides and white papers, you can expect them to be:

  • Well-pitched
    Your specialist copywriter will tailor the language of the guide for your audience, always using industry-appropriate terminology that they’ll understand.
  • Easy to read
    Our writers can translate complex information into readable ‘how-to’ guides that are a joy to read on a screen or printed out.
  • Interesting
    Guides and white papers don’t have to be boring! We’ll bring your insights to life with copy that’s not just educational but also enjoyable to read.

We'd love to tell you more.