Website content that converts.
Your website is your online shop window – it’s where all of your social media, email and blog activity points back to.
Clear and compelling website content is what turns visitors into customers. We don’t need to tell you that it’s a waste of money to invest in a wider content strategy if your website content isn’t fit for purpose.
Effective website content is:
- Structured for reading online
People read quickly online: in fact, someone visiting your website for the first time will probably scan your content rather than read it properly. Note how this page is broken up into sub-headings and bullet-points: the main points are communicated instantly.
Every word on your website plays a specific part in persuading your visitors to convert to customers. From your top-level sales copy to detailed product pages and case studies, every piece of content on your website needs to give visitors the information they’re looking for and the confidence they need to become customers.
- Optimised for search
Google favours high quality copy that naturally contains the keywords your audience are searching for. Instead of keyword stuffing, you need to craft valuable content that people want to engage with and share.
“Make sure you make a great site, that users love, that they’ll want to tell their friends about, bookmark, come back to, visit over and over again; all the things that make a site compelling. If that’s your goal, we’re aligned with that goal, and therefore as long as you’re working hard for users we’re working hard to show your high quality content to users as well.”
Matt Cutts, Head of Webspam, Google
Website copywriting from Write My Site
When you appoint Write My Site to create your web content, you can expect it to be:
Our copywriters and editors work closely together to ensure we deliver copy that is written in the language of your customers, and clearly communicates why they should buy from you.
Our copywriters know how people read online, so we structure our web copy such that the user can quickly glean the information they’re looking for.
We make it easy for the reader to take action when they’ve read your content.
- Optimised for Google AND people
Our writers and editors keep up-to-date with Google’s guidelines for writing website content, diligently implementing all the relevant best practice measures while always writing for the reader.