According to a new survey of 500 SMEs, more than 25% of small businesses use Facebook on a regular basis as part of their marketing campaigns. YouGov’s SME Omnibus survey shows that LinkedIn, the professional social media website, and microblogging site Twitter, are commonly used by UK’s SMEs – exactly a quarter (25%) of respondents use LinkedIn for promotional purposes, while 21% use Twitter – but Facebook just pipped these sites to the post for the title of most popular. YouTube fared less well, with only 10% of those surveyed using it to help them promote their goods or services.
However, somewhat alarmingly, more than half of respondents said that they never use social media to promote their company. Furthermore, the usage of social media seems to be split geographically. Just under 40% of businesses in the east of England never use social media, compared with a huge 64% of businesses in the north.
Blogging also seems to be a source of confusion for SMEs. Although 80% of respondents said that they thought blogging was successful in terms of achieving publicity, only 10% of businesses use a blog to help them generate PR. These companies are missing out on an important opportunity to attract the attention of Google,and to provide informative and interesting content for their customers that can help to sell their goods and services.