As providers of blogging services it goes without saying that we’re super-keen on the idea of every business including a blog as part of their online strategy. Even if you’re not going to ask Write My Site to write it for you, here are the top five reasons why a blog is a great idea for your business:
1) You can establish yourself as an authority in your industry
Christophe Langlois is a good example of this. His blog, Visible-Banking.com, is the leading independent blog focused on social media in banking and financial services. As a result, Christophe is frequently invited to speak at industry conferences and other high profile events. At Econsultancy’s Future of Digital Marketing conference last week, Christophe said none of this would have happened without his blog.
2) Business blogging is a great way to gain a following of customers (and future customers)
If your content is interesting, people will come back to read more of it. Simple.
3) The search engines – especially Google – love sites with regularly updated content.
Search engine optimisation (SEO) basically boils down to three things: one is having your site built in an SEO friendly way (talk to your web developer); the second is getting other sites to link to your site; and the third is fresh, unique content. A blog is the perfect way to achieve two out of these three aims: a good blog will not only provide the search engines with the regular content they’re looking for, it will also generate inbound links when other websites refer to your articles.
4) Business blogs provide regular opportunities to use your keywords
Look at how many times you can see the words “business blog” in this article. It’s one of our keywords and as soon as this business blog post (see?) goes live, the post and its keywords will be indexed by Google.
5) Blogs give you a great excuse to direct people towards your website
Write an interesting article for your business blog and then link to it from Twitter, Ecademy and online forums. It’s the perfect way to bring your website to the attention of potential customers.