The main aim of a business blog is to bring customers to your website and to associate your brand with their requirements. Therefore, the more regular readers you have, the more word-of-mouth you are likely to attract and the more successful your blog will be. So how can you turn casual readers into a fan club?
One of the most crucial points of your business blog for grabbing readers is the ‘call to action’, usually a single word that inspires a reader to join your blog. The most popular term in Internet parlance is ‘subscribe’, which can cause confusion among some readers. Off-line, subscriptions usually incur a financial charge, whereas you want your readers to sign up for free. You may like to consider ‘join’ or ‘follow’ as less loaded alternatives. This will apply both within your blog and any ‘sign-up’ buttons.
As variety is the spice of life, it’s best to offer several ways to follow your business blog. RSS is a relatively new technology, popular among web-savvy clients, but not currently accepted into popular use. For clients who aren’t up to speed – you may like to offer an email subscription feed, which follows a more traditional format.
Like most aspects of creating a business blog, your two key aims are to be clear and inclusive. If you apply this to your language, your overall tone and your formatting you’ll quickly see passers-by turn into pals.
Remember Write My Site offers a full blog management service if your business wants to add blogging into the marketing mix. Tariffs start from just £150 per month.