Writing an article for your blog can be a tricky business, and it can take hours of researching, drafting and editing to put together something you and your company can be truly proud of – so once it’s finally ready, why are you only posting it on your blog? Sharing your content is one of the best ways to reach a bigger audience and make your presence known in your area of industry. Here are some useful ideas of places where you can share your blog content.
Social media sites
Whenever you write a new blog or article, you should be letting your fans and followers know! Posting a link with an intriguing status or tweet is a great way to get those all-important click-throughs, and it takes literally a matter of minutes, especially if you have social media management software at your disposal. Linkedin even has a ‘via WordPress’ function to make your sharing even simpler. You should also make it easy for your readers to share your blog articles on their own social media pages, so make sure your blogging software has a social media plug-in. [Translation: a button – or choice of buttons – which readers can press to send a tweet or Facebook status containing a link to the article they’ve just read.]
If you’re due to send out a company newsletter, amend your regular format to include summaries of and links to your most recent blog posts. You might be surprised at the positive response that this kind of sharing can get, but it makes sense -people are on your mailing list because they are already interested in the products and services that you offer, so they are likely to be interested in articles and blogs in that area too!
Read other blogs on similar topics, and (if appropriate) leave a comment with a link to your own post. This is a great way to spark debate and engage in conversation with other writers in your area of interest, as well as drive valuable traffic to your own site! However, this tip comes with a word of warning – only do this if your blog post has something genuinely useful to say. Posting too often, or leaving links that aren’t relevant can appear spammy and damage your reputation, rather than boost it.
New blog articles
Don’t let your old content sit gathering dust in the archives of your website. If you’re writing about an on-going issue or idea, link to previous articles on the subject in your new post. This makes life much easier for any readers who want to find out more, whilst allowing you to reinvigorate old pieces and develop the ‘link path’ around your website: something search engines are keen to see!
If you’d like to discuss support for writing and promoting your blog content, Write My Site can help. Call us on 020 8819 9535 or email [email protected].