B2B copywriting servicesB2B copywriting

Our copywriting services for B2B clients include one-off projects such as product description pages for ecommerce retailers and ongoing content such as blogs and newsletters for B2B service providers.

It’s our aim to help you educate your customers with high quality, genuinely valuable content and we know that writing for the B2B sector comes with a different set of requirements to the B2C sector. That’s why our copywriting agency has selected an experienced team of professional B2B copywriters who create blogs, factsheets, guides, whitepapers, ebooks and website content that showcases our clients’ expertise in a way that gives them a competitive advantage online.

We provide our B2B copywriting services to a broad range of clients – here is just a small sample of the kinds of organisations we have worked with in the past:

  • B2B service providers
  • Accountants
  • Lawyers
  • IT services companies
  • Recruitment agencies
  • Haulage, transportation and chauffeur companies

We assist our clients with all aspects of B2B content creation. Whether you are a law firm looking for high quality marketing materials or a recruitment agency requiring web copy, our expert copywriters are here to make sure that any written materials you require are completed to a high standard and on time.

Our B2B copywriting portfolio

We provide a wide range of copywriting services for the B2B sector and we have worked with recruitment agencies, lawyers, accountants, retailers and many other types of B2B organisations.

Here are just a few examples of the types of projects we have successfully completed for our clients:

  • Technical writing, web copy, and blogging for an international IT services firm.
  • Copywriting of an ongoing range of marketing materials across several brands of a financial services group in the City of London. These include web copy, news bulletins and email newsletters.
  • Multiple web copy projects for a chauffeur company targeting a professional client base.
  • Regular blogging for a blue chip recruitment group with several brands, each requiring their own distinct voice.
  • Copywriting of weekly tech news round-ups for a SaaS provider, disseminated via social media.

We are based in London, and have completed B2B copywriting projects for clients locally, nationally, and internationally. If you think we could help you, we’d love to have an initial chat about your requirements.

B2B copywriting resources

4 ways to personalise your content

4 ways to personalise your content

To really connect with your audience, you need to personalise your content.  Consider your readers’ needs, wants and desires, then create top-notch content that will fulfil these and push them down the sales funnel. Sounds simple, right? Wrong – it can be a little tricky. 60% of marketers struggle to personalise their content in real…
Should you be thinking about festive content?

Should you be thinking about festive content?

Festive content … it’s a phrase that can strike fear into the hearts of content marketers! Why? Well, they’ve got a lot to worry about at this time of year, including: Going overboard with the holiday cheer and putting people off Firing out content too early and irritating their followers Not getting all their work…
Consistency in content: is it really that important?

Consistency in content: is it really that important?

Consistency in content is often overlooked by marketers, but it’s extremely important. Its presence or absence can have a real impact on your brand’s credibility and reputation; Techipedia found that consistent brands are worth 20% more. So, you need to start giving this some attention! Here, we’ll explore the concept of consistency in content, and…
5 tips for structuring a blog

5 tips for structuring a blog

Structuring a blog correctly is super-important. A blog without a strong structure is a bad read, which means a bad user experience.  So, to help you out, we’ve pulled together some tips to use when structuring a blog. Take a look: What do we mean by ‘structuring a blog’? The structure of a blog is…

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