Retail and ecommerce copywritingRetail ecommerce copywriting

To create stand-out content in the fast-moving, massively expanding online world of retail and ecommerce, you need talented copywriters, with experience in writing everything from snappy product descriptions to Google-optimised website copy. The goal? To get your online store or brand presence performing as it should.

From one-off projects such as writing a technical knowledge base, to ongoing blogs or news articles, our expert team of retail and ecommerce writers will ensure that all your online content is personalised to convey your unique brand values in your voice.

One type of retail and ecommerce copywriting that delivers strong results is marketing automation content. This is a method for providing consumers with highly personalised content: for example, a shopper who has browsed online for information on baby-related items could be automatically emailed a guide to motherhood, thus nurturing her relationship with your brand for when she is ready to buy.

Another type of content to consider is an online knowledge base: this can dramatically reduce the number of customer service requests you receive via email, because your website has already pre-empted the most common queries.

Our retail and ecommerce copywriting client base can be broadly grouped into:

  • Independent stores
  • High street chains
  • Ecommerce stores
  • Showrooms

Whether you are a leading high street chain seeking to expand into multi-channel content marketing, or an independent retailer requiring ongoing blog articles to drive inbound new website visitors, we’re confident we can appoint the best copywriters for your brand.

Our retail and ecommerce copywriting portfolio

Our variety of copywriting work within retail and ecommerce is as broad as the sectors themselves. Here are just a few examples of the projects within our portfolio:

  • Blog articles for a high street fashion chain
  • Web copy for an ecommerce store selling golfing equipment
  • Blog writing for a major ecommerce group of clothing and sports brands
  • Technical knowledge base for a computer retailer
  • Regular blogs for an ecommerce gourmet popcorn store
  • Product descriptions for a bathroom supplies company

Our copywriters are skilled at optimising your online content for Google, whilst maintaining your brand voice. We always work to meet the main goals: attracting new customers, delivering improved service to existing customers, and growing your business to succeed in the competitive retail and ecommerce sectors.

Retail and ecommerce copywriting resources

How to write the perfect product page

How to write the perfect product page

The perfect product page will convert a visitor into a customer, so it's important to get right! So, what can you do to nudge your visitors down that sales funnel? We've got a few ideas: 7 steps to the perfect product page: 1. Think about the role of your page Before you write anything, think…

We'd love to tell you more.