The travel sector offers many exciting opportunities for content creation and content marketing. However, it is also highly competitive, with many big travel brands dominating Google’s search results for the main keywords.
We have cultivated an experienced team of imaginative travel copywriters who explore ways to deliver the sort of content that will give our clients the edge. For example, we have worked with several clients to ‘beef up’ their websites with engaging, interactive content.
One type of travel copywriting that has proven very effective is marketing automation content. This offers a way to put highly personalised content in front of consumers: e.g. a consumer who has read information online about attractions in Florence could be automatically sent an email inviting them to browse offers on accommodation within that city.
Our travel copywriting client base is varied, but includes:
- Tour operators
- Travel agencies
- Hotel groups
- Transportation companies
- Online travel affiliate sites
Whether you are a tour operator looking to update your website with sparkling new copy or an agency wishing to create a series of exciting and interesting travel guides, our expert travel copywriters are here to help.
Our travel copywriting portfolio
Write My Site’s team of UK-based professional copywriters, bloggers and journalists creates a wide range of content for the travel sector. Some of our travel copywriting is project-based, such as web copy for rebranded travel agencies and hotel groups. Other assignments are ongoing, such as writing regular blog pieces for online travel affiliate sites.
Here are just a few examples of the types of travel copywriting projects we have successfully completed for our clients:
- Website copy for a newly-built Holiday Inn in London
- Articles about attractions in the UK for a national bus network
- A guide to Sicily’s best beaches
- Ongoing blogs for an affiliate website generating traffic for a travel agency
Our travel copywriters are skilled at optimising your online content for Google, whilst structuring it for the user. We always keep the main goal in mind: to attract new customers and grow your business.