There are hundreds of blogs out there, all clamouring for your readers’ attention. So how can you make yours stand out from the crowd? Here’s a quick guide to making maximum impact with minimum fuss.
First of all, be concise. This is not just dictated by your word-limit, but also by the demands of selling. Your readers will all have time demands of their own and will probably be only scanning your article and so you need to get your point across quickly and clearly to make an impression.
There are several ways to achieve this effect. The most obvious is to keep your sentences short. Brief sentences keep arguments digestible and easy to follow. They also force you to be direct in your writing, cutting out all elements of ‘purple prose’ and unnecessary adjectives. Too many adjectives can cloud an argument, distance a client and blunt your message. Be ruthless. If it has no grammatical purpose and doesn’t add information to your sentence – cut it out.
Blogs are designed to persuade and provoke; therefore if you truly want to engage with your reader then express your point of view. In allowing for all contingencies you create flabby writing which doesn’t put your message across clearly. As a result, your company is projected as weak and indecisive. So pick an angle and make your case. Not only will your writing be much clearer than if you equivocate, you’ll also be more likely to provoke discussion amongst your reader.
Applying simple rules such as these can have a big impact on your blog and the way your message is perceived, memorised and acted upon.
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