Emily Hill, founder of online copywriting agency Write My Site, is to deliver a seminar at the forthcoming Online Marketing Show (OMS). The show is part of Marketing Week Live, which takes place at Olympia on 29th and 30th June 2011.
Ms. Hill’s seminar is titled ‘Creating Content for Search’ and will explore the impact of the recent Google Farmer update on content strategy. She commented: “Brands need to be very selective about the content they publish online. Their agencies will no longer be able to get away with syndicating ‘badly written articles stuffed with keywords. Content in 2011 is all about quality.”
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