Could you squeeze more value out of your existing web content? There are so many ways you can reuse and revamp your content, there’s really no need to only use your content once. Here are six ways you can recycle what you already have when planning your online content for 2015.
1. Turn reports into graphics and tweetable snippets
If your company produces reports, ebooks or white papers, there’s a good chance that there will be some interesting facts and figures buried within them. If that’s the case, go through previous publications and pull out content that can be used to create compelling graphics. Alternatively, find a quote that would be ideal for tweeting along with a link to the full content.
If you already have a good infographic, then why not turn it into a video graphic or break it up into chunks for a blog posts or social media.
2. Share and use again on social media
Evergreen content – that’s still relevant and up to date – can be re-shared across your social media channels for additional exposure, and you can also do this with seasonal posts that become relevant again.
There are also plenty of other ways to revamp your content on social media. For example: could an image from a photo gallery be shared on Instagram? Or a snippet from a longer video be shortened for Vine or Facebook video?
3. Write up presentations, events and talks
Don’t forget that it’s not just web content that can be repurposed. If you attended an event or gave a talk chances are there are lots of useful insights that can easily be created into online content. Share the presentation using a tool like Slideshare, or collate commentary from an event on Storify.
4. Turn white papers or ebooks into blog posts or emails
Longer content, such as a white paper or ebooks, are perfect candidates to be repurposed into shorter pieces – try chopping them up into a blog series or email newsletter course.
5. Revamp your content with round ups
Even if you can’t repurpose your content, you can still re-promote it. Collate useful resources together in one place to signpost your content, for example, you could:
- Do a quarterly or yearly round up of your most useful or popular content
- Create collections of content around similar themes to share them again
- Curate content from others and include your piece in the round up
6. Look for your most popular pieces of content and expand upon them
Review your website statistics to find the areas that are resonating with your audience, then use these as a starting point to revamp your content with more in-depth pieces.
Create future content with multiple uses in mind
Once you’ve fully utilised your current content, it pays to create future content with the purpose of reusing it. For example, create images that will work across the different social media networks and can be shared in chunks, and write white papers so that they can easily be separated into shorter blogs and emails. Planning your content to be versatile means the possibilities for reuse are almost endless.