From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

Content marketing team structure doesn’t dictate success According to a new study from Skyword, there’s no real association between content marketing team structure and end results. This is great news for solopreneurs and SMEs who lack the financial clout to invest like the big dogs. As long as you’re smart about content marketing, you can…

From Google Ranking Factors to Superbowl ads: content marketing trends

From Google Ranking Factors to Superbowl ads: content marketing trends

The most important Google Ranking Factors? Relevant content is top! Understanding the Google Ranking Factors is integral to making sure your marketing efforts get the recognition they deserve.  Aleh Barysevich used his latest Search Engine Journal column to put these factors in order, based on the latest research from SearchMetrics, Backlinko, and SEO PowerSuite. Perhaps…

From mobile content to moment marketing: content marketing trends

From mobile content to moment marketing: content marketing trends

Mobile content’s place in the sales funnel becomes clearer Mobile marketing is evolving. Through this growth, there is now a greater understanding of how mobile content should be orientated. Consequently, we can now take advantage of the sales funnel model when writing content. According to Moz’s ‘E-commerce Benchmarks 2016’ study, mobile is responsible for driving 42%…