From branded content to Wikitribune – content marketing trends

From branded content to Wikitribune – content marketing trends

Branded content is suffering from memory problems 80% of consumers forget most information gleaned from branded content – including images, video, graphics and text – within just three days. (Hopefully Wikitribune won’t suffer a similar fate … but I’m getting ahead of myself!) Over the same 72-hour period, 50% of consumers state they’re unlikely to…

From the AI takeover to financial services copywriting – Content Marketing Trends

From the AI takeover to financial services copywriting – Content Marketing Trends

Rise of the machines – will AI replace copywriters one day? We’ve all seen Terminator, iRobot, Metropolis and all those crazy ‘robots take over the world films’. And we’ve probably scoffed in disbelief. But now it’s happening. AI is taking over in a big way. It automates many of the jobs humans do, and does…