From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

Content marketers begin to embrace artificial intelligence At a time when marketers are investing heavily in content, some are looking to artificial intelligence (AI) to help keep up with demand.  New data from Brightedge and SurveyMonkey says that 57.1% of marketers won’t use AI or deep learning for content marketing, but there’s hope for the other…

From the AI takeover to financial services copywriting – Content Marketing Trends

From the AI takeover to financial services copywriting – Content Marketing Trends

Rise of the machines – will AI replace copywriters one day? We’ve all seen Terminator, iRobot, Metropolis and all those crazy ‘robots take over the world films’. And we’ve probably scoffed in disbelief. But now it’s happening. AI is taking over in a big way. It automates many of the jobs humans do, and does…

From success metrics to Facebook’s cheeky chatbot: content marketing trends

From success metrics to Facebook’s cheeky chatbot: content marketing trends

Publisher success metrics hold a lesson for content marketers Success metrics for publishers aren’t quite in line with those of content marketing, according to new research from Parse.ly. But, with Google demanding more in terms of reader value and brands evolving into content publishing houses, this report offers a glimpse into the future for content…

From blog sharing to the perils of over-personalisation: content marketing trends

From blog sharing to the perils of over-personalisation: content marketing trends

800% spike in posts puts premium on blog sharing Blog sharing is an integral part of content marketing. Recently, content marketer’s biggest worry has been how many posts their publishing. However, this means that a worrying trend in blog sharing rates has been overlooked. The average number of blogs published by brands each month has…