From thought leadership to Buzzfeed’s ‘TastyOneTop’ – content marketing trends

From thought leadership to Buzzfeed’s ‘TastyOneTop’ – content marketing trends

Thought leadership is the key to B2B’s heart 63% of B2B decision-makers believe thought leadership is the best way to gauge the quality of service a supplier can deliver, according to an insightful study from Edelman. And, thought leadership really does convert into leads. 48% of c-suite execs have awarded business as a direct result of thought leadership…

5 companies doing well at B2B content marketing

5 companies doing well at B2B content marketing

Think that B2B companies can’t do content marketing? Think again – here are our top five examples of companies who are providing informative editorial content to their target market, and why their B2B content marketing strategies work. 1. Hargreaves Lansdown Financial services providers Hargreaves Lansdown excel at content marketing, providing informative editorial content for their…

Making your B2B blog really interesting

Making your B2B blog really interesting

There’s a common misconception that B2B blogs can’t be successful or interesting. This couldn’t be further from the truth, especially as content marketing becomes a more prevalent practice. Making your business blog really interesting will take effort, but there’s no reason why your B2B blog can’t become a must-read for your audience. Here are our…