From tangential content to bad personalisation – content marketing trends

From tangential content to bad personalisation – content marketing trends

Tangential content is the way to go (especially if your industry’s ‘boring’) Tangential content can be much more effective than product/brand-specific content, especially if your industry is a bit of a snooze-fest. That’s the headline conclusion from Fractl’s latest batch of research. Marketing campaigns that use tangential content – topics that fall outside a brand’s…