Educational content: Show how much you know (without giving it all away)

Educational content: Show how much you know (without giving it all away)

Educational content is a key part of content marketing, but some businesses are still scared to use it.  “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so we’ll address these fears and explain exactly why educational content…

From product launches to ‘SEO: The Movie’ – content marketing trends

From product launches to ‘SEO: The Movie’ – content marketing trends

Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses.  Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what type of content to use to promote product launches is…

From reactive storytelling to “strong and stable” – content marketing trends

From reactive storytelling to “strong and stable” – content marketing trends

Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news event. This technique lets you ride the crest of a…

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