From brand awareness to Google Fact Check: content marketing trends

From brand awareness to Google Fact Check: content marketing trends

Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll read it, even if it’s published by an unfamiliar brand. This suggests three main points for marketing bods to consider: Content punches far above its weight…

How to write content for company intranets

How to write content for company intranets

Company intranets can be effective operational tools – but only when used correctly.  Since their inception in the early ’90s, well-structured intranets have made huge differences to companies around the world: “Internal communications within a company are simplified substantially and make for more success in terms of growth, as productivity increases.” Elcom A good intranet…

From content binges to charities: content marketing trends

From content binges to charities: content marketing trends

Content binges?! Marketers must do more to get beyond the pre-drinks Just like we’ve seen with Netflix, consumers want scope to indulge in content binges whenever the mood takes them. According to Demand Gen Report’s ‘2017 Content Preferences Survey‘, 88% of consumers felt overawed by the sheer amount of content now available. Meanwhile, 77% felt…

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