Tag Archives: blog writing

The Pen is Mightier than the Sword

“The pen is mightier than the sword” is often bandied around as an axiom.  Literally, it’s unlikely that you’d be [...]

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Blog writing ideas and inspiration

If you write business blog articles regularly, one of the biggest challenges you’ll face is trying to come up with innovative, engaging, and original ideas. So how do you keep your content fresh and interesting week after week?

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10 classic marketing mistakes: Part 1

I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole.

In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses.

1. An untargeted approach

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Blogging for business: It’s not about you!

What’s the first thing you think about when writing a blog for business? The answer should be your audience. No matter who your target demographic is, they are always your number one priority in creating content.

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Make your blog stand out

There are hundreds of blogs out there, all clamouring for your readers’ attention. So how can you make yours stand out from the crowd? Here’s a quick guide to making maximum impact with minimum fuss.

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