Tag Archives: Blog

The Pen is Mightier than the Sword

“The pen is mightier than the sword” is often bandied around as an axiom.  Literally, it’s unlikely that you’d be [...]

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Playing tag

So, you’ve written your new blog article, now the question is – how do you get people to come and read it? One way to attract attention is to spend some time thinking about your blog categories and tags, but what are they and how can they be used?

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10 classic marketing mistakes: Part 1

I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole.

In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses.

1. An untargeted approach

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Press release: Corporate blogging still in its infancy

Write My Site has today issued a press release, analysing the results of the latest studies into corporate blogging habits, namely that:

* 80% of corporate blogs are never populated with more than 5 articles; and

* 75% of European organisations have yet to add blogging into the marketing mix

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How to grow an audience for your business blog

The main aim of a business blog is to bring customers to your website and to associate your brand with their requirements. Therefore, the more regular readers you have, the more word-of-mouth you are likely to attract and the more successful your blog will be.

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