Throughout history, writers have always had to have the nous to choose the right words at the right time. However, for the contemporary blogger or copywriter, word selection has become even more crucial than ever before. Peter Norvig, director of research at Google, has made an educated guess at there being more than 100 trillion…
So, you’ve written your new blog article, now the question is – how do you get people to come and read it? One way to attract attention is to spend some time thinking about your blog categories and tags, but what are they and how can they be used?
I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole.
In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses.
1. An untargeted approach
Write My Site has today issued a press release, analysing the results of the latest studies into corporate blogging habits, namely that:
* 80% of corporate blogs are never populated with more than 5 articles; and
* 75% of European organisations have yet to add blogging into the marketing mix
The main aim of a business blog is to bring customers to your website and to associate your brand with their requirements. Therefore, the more regular readers you have, the more word-of-mouth you are likely to attract and the more successful your blog will be.