From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

Santander uses data-driven approach to attract Millennials 69% of marketers anticipate stepping-up their use of a data-driven approach to marketing over the next three years. So, it’s no surprise that big brands like Santander are leading the charge and using it to attract the younger generation. Last November, the bank launched its Prosper and Thrive website to target millennials. This…

From marketing to women to construction copywriting – content marketing trends

From marketing to women to construction copywriting – content marketing trends

Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required.  The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…

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