From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers are seeing rewards from their efforts and meeting their goals,…

From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

Santander uses data-driven approach to attract Millennials 69% of marketers anticipate stepping-up their use of a data-driven approach to marketing over the next three years. So, it’s no surprise that big brands like Santander are leading the charge and using it to attract the younger generation. Last November, the bank launched its Prosper and Thrive website to target millennials. This…