From qualified leads to Quidditch – content marketing trends

From qualified leads to Quidditch – content marketing trends

Blog posts are best for qualified leads When it comes to content marketing, your ultimate end goal is to secure qualified leads.  You might’ve identified secondary targets; becoming an authoritative voice, developing a regular publication schedule etc. But, it’s called content marketing for a reason, so this should be your main focus. So, it pays to…

From content marketing strategy to long-form articles – content marketing trends

From content marketing strategy to long-form articles – content marketing trends

You need a more inclusive content marketing strategy There’s a decent chance you need to take a look at your content marketing strategy, and figure out how to get the rest of the company involved. That’s according to Zazzle’s 2017 State of Content Marketing Survey. The latest edition of this mighty tome of insight asked…

From the AI takeover to financial services copywriting – Content Marketing Trends

From the AI takeover to financial services copywriting – Content Marketing Trends

Rise of the machines – will AI replace copywriters one day? We’ve all seen Terminator, iRobot, Metropolis and all those crazy ‘robots take over the world films’. And we’ve probably scoffed in disbelief. But now it’s happening. AI is taking over in a big way. It automates many of the jobs humans do, and does…

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