From marketing to women to construction copywriting – content marketing trends

From marketing to women to construction copywriting – content marketing trends

Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required.  The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…

From qualified leads to Quidditch – content marketing trends

From qualified leads to Quidditch – content marketing trends

Blog posts are best for qualified leads When it comes to content marketing, your ultimate end goal is to secure qualified leads.  You might’ve identified secondary targets; becoming an authoritative voice, developing a regular publication schedule etc. But, it’s called content marketing for a reason, so this should be your main focus. So, it pays to…

From content marketing strategy to long-form articles – content marketing trends

From content marketing strategy to long-form articles – content marketing trends

You need a more inclusive content marketing strategy There’s a decent chance you need to take a look at your content marketing strategy, and figure out how to get the rest of the company involved. That’s according to Zazzle’s 2017 State of Content Marketing Survey. The latest edition of this mighty tome of insight asked…

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