What is content shock?

What is content shock?

The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly what content shock is and the steps you can take to overcome it. Let’s go! Content shock: An explanation Michael Schaefer was one of the…

From brand awareness to Google Fact Check: content marketing trends

From brand awareness to Google Fact Check: content marketing trends

Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll read it, even if it’s published by an unfamiliar brand. This suggests three main points for marketing bods to consider: Content punches far above its weight…